OUR STORY
A love letter to dreamers & changemakers.
FROM THE FOUNDER
In a world always chasing the next new thing — faster, flashier, more — I longed to create something fundamentally different. A brand that values patience, purpose and personality as much as beauty. That’s how NOVA began.
Two years and countless sketches, samples and soulful conversations later, I’m immensely grateful for the community that has grown around NOVA. We’re a small but passionate group who care deeply about quality, meaning and mindful living. We don’t flood the world with endless products — instead, we obsess over the details and perfect a few pieces each year, because I truly believe the simplest things are the hardest to get just right.
From day one, NOVA has been self-funded and independent. This freedom lets us move at our own rhythm and stay true to our values, ensuring every decision echoes our commitment to sustainability and integrity. My hope has always been to create pieces for those who genuinely connect with our story — pieces that add something thoughtful to your life, and that positively impact every pair of hands, from our craftspeople to you.
NOVA is my love letter to dreamers and changemakers. We exist to advocate for an inclusive, responsible and inspiring future — empowering like-minded souls to choose what truly matters. I hope our designs spark joy and offer beauty you can feel proud to carry.
Thank you, from the bottom of my heart, for joining us and believing in NOVA. If you ever want to chat, my inbox is always open — I love hearing your stories.
With gratitude,
Heer Thakkar
FOUNDER, NOVA
OUR ETHICS
We will never use animal leather.
At NOVA, style should never come at the cost of animals or the planet. Our timeless, luxury bags are crafted from sustainable, cruelty-free materials like plant-based eucalyptus and microfibre leathers — made in small batches with meticulous attention to detail, full transparency and minimal environmental impact. Every bag lets you carry your style with pride and conscience.
OUR MATERIALS
Not leather. Better.
We craft luxury vegan bags using revolutionary plant-based leathers made from eucalyptus plant derivatives and recycled botanical fibres — waterproof, durable and ultra-luxe materials that outshine traditional leather without harming the planet. We innovate with microfibre suede for a rich tactile finish, and are actively pioneering new sustainable bio-materials.
Every bag, lining and detail. Nothing from an animal, ever.
A few pieces, perfected each year. Never rushed.
Self-funded from day one, so our values lead every decision.
The simplest things are the hardest to get just right.
Beauty you can feel proud to carry.